The simplicity of Coca-Cola’s white scripted text on a distinct bright red background was a genius play on the human mind. Color is not just a visual element; it’s also very psychological and can trigger feelings and emotions in the human mind. With Coca-Cola’s marketing team well ahead of its time, back in the 1930’s and still on the road through 1970’s around the world were delivery trucks capturing the eyes of every passer-by with their bright yellow coloring. Rolling billboards letting everyone know that Coca-Cola was here at a time when color print advertising was extremely expensive, television was just being developed and the internet was decades away.
Changing things up a bit for our 5th installment of Coca-Cola 1:64th scale diecast, is a series of models paying homage to Coke’s use of yellow. The collection is offered in a 3-piece Hobby Exclusive set (52500-YR01H) and a 3-piece retail set (52500-YR01). The series also includes a limited production chase piece for each of the 3 castings making the complete release a 9- piece set. Collectors keep your eyes peeled as this release has already begun to ship.